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CHILE: Casa Silva updates, renames wine brands

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Casa Silva has lined up a packaging revamp for its namesake portfolio, along with name changes for two wines in its stable.

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The Chilean wine company said late last week that the updated packaging will roll out globally during the autumn. The revamp has been designed “to improve the aesthetics and make the wines stand out on the shelf, whilst reinforcing the heritage of the brand”, Casa Silva said.

At the same time, the Casa Silva Reserva brand will become Casa Silva Reserva 'Cuvee Colchagua', to “emphasise the exclusivity of the wines and the careful selection of grapes in the blends”.

Gran Reserva, meanwhile, will become Casa Silva Gran Terroir, to bring it in line with a recently-introduced appellation system within the Colchagua Valley that highlights the Lolol & Paredones and Los Lingues & Angostura sub-appellations.

“We wanted to deliver a cleaner and more direct message to the consumer whilst reinforcing the concept of a family-owned winery with over 100 years of experience in winemaking,” said MD Mario Pablo Silva. “The elegant and modern look reinforces the perception of the quality reflecting the outstanding wines inside the bottle.”

Outside of its native Chile, Casa Silva's main markets are Brazil, the UK and the US.


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Sectors: Wine

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