News

MEXICO: Casa AGP, Bacardi agree mezcal distribution tie-up

Most popular

Should Pernod dump wine, bunk up with Brown-Forman

Why Brown-Forman will be one of spirits' winners

The future of cannabis in the drinks industry

Retaliatory tariffs "wild card" for Brown-Forman

MORE

Mezcal producer Casa Armando Guillermo Prieto (Casa AGP) is set for a boost after signing an exclusive Mexico distribution deal with Bacardi

//i2.aroq.com/1/bacardi-global-brands-logo.jpg

Terms of the deal, which is effective immediately, were not disclosed but Bacardi said it intends it to be a “long-standing relationship”. Casa Armando Guillermo Prieto's brands were previously distributed in-house in Mexico. 

Javier Flores, Casa AGP's operative director said: “With distribution being handled by Bacardi Mexico, our mezcal line will now have a bigger impact in the market, broadening its reach significantly.” 

Casa AGP owns Mexico's largest mezcal manufacturing facility in Oaxaca, Tlacolula de Matamoros Township.  

Constantino Spas, Bacardi Mexico's MD, said: “This commercial agreement makes Bacardi the first global spirits company to have a complete and competitive mezcal portfolio in Mexico. The mezcal category is experiencing extraordinary growth and has incredible potential.” 

To read an exclusive just-drinks interview with Bacardi's CEO, Ed Shirley, click here 


Sectors: Spirits

Companies: Bacardi Ltd

Related Content

Bacardi buys Patron - Where does Patron sit in Tequila and what does this mean for Diageo, Pernod Ricard, Gruppo Campari? - Analysis

Bacardi buys Patron - Where does Patron sit in Tequila and what does this mean for Diageo, Pernod Ri...

Can Bacardi take its rum back to the party? - Analysis

Can Bacardi take its rum back to the party? - Analysis...

Diageo offloads Bushmills to Casa Cuervo for Tequila Don Julio

Diageo offloads Bushmills to Casa Cuervo for Tequila Don Julio...

Comment - Bacardi Looks to Add Own History to New Bombay Sapphire Home

Comment - Bacardi Looks to Add Own History to New Bombay Sapphire Home...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?