Carlsberg Breweries A/S has increased its shareholding in the Bulgarian brewery Shumensko Pivo AD to 89% through the acquisition of a further 29.6 per cent of the share capital. The shares have been acquired from Ferroal Ltd. and the parties have agreed not to disclose the purchase price.

Carlsberg Breweries also owns 98 per cent of the Bulgarian brewery Pirinsko Pivo and the increased shareholding in Shumensko is part of Carlsberg Breweries' plan to integrate the two breweries and to strengthen its position in Bulgaria, it said in a statement today.

The history of the Shumensko brewery dates back to 1882 and the beer brand Shumensko is a quality brand rich in tradition. The total market is 4.5m hl beer and the Bulgarian annual per capita consumption is 54 litres.