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UK: Carlsberg unveils World Cup advertising

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Ex-Liverpool football star Alan Hansen is set to star in Carlsberg-Tetley's latest advertising campaign due to coincide with the World Cup. The multi-million pound campaign is called 'Football Agent' and is part of the brand's marketing campaign around the World Cup. The advert will be aired on 29 May 2002 in advance of England's first World Cup match against Sweden.


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