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Carlsberg is planning to increase its investments in manufacturing and distribution in the Indian market, according to reports.

Jesper B Madsen, senior vice-president for Carlsberg Asia, was cited in the Business Standard yesterday (13 September) as saying: "Carlsberg is committed to increase investments in India. The company is currently evaluating which products are most suitable for the Indian market."

The paper added that the Danish brewer has applied to the Foreign Investment Promotion Board (FIPB) to increase its downstream investments in manufacturing and trading in the country.

In June, Carlsberg launched its Eastern European dark beer brand Okocim Palone in India through its new acquisition Himneel brewery.

"Carlsberg plans to have a brand portfolio in the India market, at pricing consistent with the segment in which the brands are positioned," Madsen told the paper.

In May, Carlsberg amended its charter, allowing leading shareholder the Carlsberg Foundation to dilute its stake in the brewer, whilst maintaining control of voting rights. The Foundation currently holds 51.3% share capital but will lower this to 25%, thereby freeing up around DKK45bn (US$8.23bn) in new capital.


Sectors: Beer & cider

Companies: Carlsberg

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