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UK: Carlsberg to market Welsh beer brand

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Carlsberg has signed a deal to market and sell speciality beer brands owned by small-time Welsh brewer Evan-Evans.  

Announcing the deal this week, Evan-Evans said it had been working with Carlsberg to develop its portfolio of speciality ales for customers throughout Wales.

Products include what claims to be the first organic cask conditioned beer, to be called Evan-Evans organic Gold.

Both companies said their deal had come in response to a growing market for domestic guest ales across Wales.

Rob Sandall, sales director at Carlsberg UK, said: "Our customers now want indigenous Welsh brands brewed in Wales, brands with a rich heritage, and of the very highest quality." He said that Evan-Evans, which has brewed beers for 240 years, was "at the forefront of the Cask ale revival in Wales".

Evan-Evans chief executive Simon Buckley said: "This is a pioneering step forward for Carlsberg UK, and sets them apart from the competition in Wales. We are pleased to be part of this important initiative, and to be able to support Carlsberg with our award winning ales."

 


Sectors: Beer & cider

Companies: Carlsberg

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