News

SWEDEN: Carlsberg to launch summer beer

Most popular

Campari and Cuervo - The next big spirits buy?

Spirits gift boxes will not be missed - comment

Remy Cointreau Performance Trends 2016-2020

White spirits trying to ride hard seltzer craze

just-drinks meets Stoli Group CEO Hugues Pietrini

MORE

Carlsberg Sverige is looking to introduce a lemon-flavoured beer to the Swedish market. The unit said yesterday (6 April) that the summer beer will be called Pripps Bla Sommar.

The brew is a variety of Carlsberg's Pripps Bla brand, with a slice of lemon in the bottle. The drink is based on Mexican and Spanish summer beers.

A marketing campaign for Pripps Bla Sommar will hit Swedish television, the evening press, the Internet and stores soon, said Carlsberg information director Bo Soderstrom.

Carlsberg Sverige is the Swedish unit of Denmark's Carlsberg.


Sectors: Beer & cider

Companies: Carlsberg

Related Content

Carlsberg UK replaces core beer with Carlsberg Danish Pilsner

Carlsberg UK replaces core beer with Carlsberg Danish Pilsner...

How has Carlsberg performed in YTD 2019? - results data

How has Carlsberg performed in YTD 2019? - results data...

Former Diageo innovations exec says route-to-market critical as Cafe Agave Spiked Cold Brew expands launch

Former Diageo innovations exec says route-to-market critical as Cafe Agave Spiked Cold Brew expands ...

Gose beer is back - NPD trends

Gose beer is back - NPD trends...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?