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SWEDEN: Carlsberg to launch summer beer

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Carlsberg Sverige is looking to introduce a lemon-flavoured beer to the Swedish market. The unit said yesterday (6 April) that the summer beer will be called Pripps Bla Sommar.

The brew is a variety of Carlsberg's Pripps Bla brand, with a slice of lemon in the bottle. The drink is based on Mexican and Spanish summer beers.

A marketing campaign for Pripps Bla Sommar will hit Swedish television, the evening press, the Internet and stores soon, said Carlsberg information director Bo Soderstrom.

Carlsberg Sverige is the Swedish unit of Denmark's Carlsberg.


Sectors: Beer & cider

Companies: Carlsberg

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