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Carlsberg to boost alcohol-free portfolio as UK study reveals growing trends

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Almost three-fifths of UK consumers have tried a low- or no-alcohol beer, new research from Carlsberg has shown, as the segment grows in acceptance in the country's on-premise channel.

Carlsberg wants to increase its non-alcoholic beer footprint in the UK

Carlsberg wants to increase its non-alcoholic beer footprint in the UK

In a survey of 2,000 UK consumers, Carlsberg found that 59% had dipped into the zero- and near-zero beer category. Meanwhile, 52% of respondents agreed that drinking a low- or no-alcohol beer was now more socially acceptable compared to one or two years ago.

The same study also showed that 28% of respondents would consider drinking an alcohol-free beer as an alternative to alcohol and 26% would consider it over an alternative soft drink.

Carlsberg, which owns the San Miguel 0.0% and Carlsberg 0.0% brands, said it will now boost its non-alcoholic portfolio in the UK. The unit did not disclose which beers it would launch, but the company sells other non-alcoholic beers in its home Danish market including Carlsberg Nordic Ale and Munkholm Bayer.

Carlsberg has pledged to offer an alcohol-free alternative wherever its alcoholic options are sold by 2030.

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