News

Carlsberg sells nightlife app Crowdit

Most popular

Van Boxmeer leaves behind a more worldly Heineken

Heineken’s footprint leaves big shoes to fill

Diageo in North America - Focus

How drinks brands can take advantage of TikTok

just-drinks speaks to Pernod's CEO of EMEA & LatAm

MORE

Carlsberg has completed the sale of its nightlife app, Crowdit, to London-based entrepreneur Sam Amrani for an undisclosed sum.

Carlsberg will retain a 10% stake in Crowdit

Carlsberg will retain a 10% stake in Crowdit

Amrani has been involved in the project since its inception in 2012 and he intends to make it into a "market-leading, independent service", according to a statement released yesterday. Carlsberg is to retain a 10% stake in new company Crowdit Ltd. According to Crowdit, "a senior member of the Carlsberg team will support from a shareholder and board advisory role, as the company seeks to raise funding in order to expand and develop the service globally".

The Crowdit app, which will launch in October, offers users real-time information about what’s going on in their area, focusing on nearby bars, pubs and clubs. 

The app was created in 2012 as a mobile marketing channel for Carlsberg to promote special offers, deals and events. The app has seen some success in Denmark, with 400,000 downloads, according to the company. Crowdit in Denmark is to continue to grow its domestic activity under the new company, working directly with Carlsberg.

Martin Majlund, group marketing technologist at Carlsberg Group, said: “We are delighted that Sam has taken on the challenge of growing the Crowdit service in an international sense. Crowdit has proved to be a valuable digital channel for Carlsberg in Copenhagen. In order to see the service develop and grow we believe real independence is the only way forward, and we believe it has the potential to be a real global success.”

Amrani, executive chairman of Crowdit, added: “My challenge now is to transform and develop the app to become a truly independent service delivering a unique and consistent experience across all Crowdit markets. We aim to do for social nightlife and on-trade mobile marketing what Priceline did for the hotel industry and make this an indispensable service.

“My job is now to go and finalise our seed investment round so that we can fully launch the business.”

Crowdit is currently available free of charge on iOS and Android.

Back in 2013, Carlsberg partnered Twitter to launch a football app.


Related Content

Treasury Wine Estates ramps up augmented reality as app passes 3m downloads - ProWein 2019

Treasury Wine Estates ramps up augmented reality as app passes 3m downloads - ProWein 2019...

"Very important" that UK lager relaunch a success - Carlsberg CEO...

"The door is open" for guidance upgrades - Carlsberg H1 2019 - Analysis...

Carlsberg aims for clean slate with UK beer drinkers; admits lager

Carlsberg aims for clean slate with UK beer drinkers; admits lager "probably not" best in world...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?