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Carlsberg restructures UK sales unit, creates new roles

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Carlsberg has restructured its UK executive team to create two new sales director roles.

Carlsberg has created new roles within its UK team

Carlsberg has created new roles within its UK team

Darran Britton, currently the Danish brewer's UK marketing and strategy director, has been appointed on-trade sales director. Tony Watson, currently director of take-home sales, has been made off-trade sales director. Both roles are effective from 3 November and will report to Carlsberg's UK CEO James Lousada, the company said today. 

Lousada has been handling the role of UK sales director on an interim basis since joing the UK business as CEO in January. Lousada was previously Accolade Wines' Europe general manager. 

Britton joined Carlsberg in 1993 as a graduate trainee and was appointed to its UK board in 2006.

Watson, who began his career at Diageo, moved to Carlsberg in 1995, and has been with the brewer ever since in a variety of sales roles.

In its half-year results released in August, Carlsberg reported a 4% rise in sales and 9% lift in profits in Western Europe


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