News

GERMANY: Carlsberg partners with Nordmann Group in Germany

Most popular

The beer category in 2018 - Review

The beer category in 2019 - just-drinks predicts

Is craft spirits approaching a reset moment?

How beer faces the growth challenges of tomorrow

MORE

Carlsberg has teamed up with Nordmann Group in Germany to create what it claims to be the biggest drinks distributor in the north of the country.

The brewer confirmed today (7 April) that its German wholesale unit, Göttsche Getränke, has formed an alliance with Nordmann to create Nordic GmbH, a 50-50 joint venture covering Schleswig-Holstein, Mecklenburg-Vorpommern, Niedersachsen and Bremen in the north.

The joint venture will distribute all of Carlsberg Deutschland's brands, including Duckstein, Holsten, Astra, Lübz and the Carlsberg brand.

Nordic GmbH will have an annual turnover in excess of EUR400m (US$530.8m) and will employ around 700 people, Carlsberg said.

"The alliance with Nordmann is expected to increase sales and reduce costs, as Carlsberg Deutschland's brands will now also be sold through current Nordmann's outlets, mainly in on-trade," Carlsberg said.

The joint venture is subject to approval by the country's anti-trust commission.


Sectors: Beer & cider

Companies: Carlsberg

Related Content

Anheuser-Busch InBev, Anadolu Efes to challenge Carlsberg with Russia merger

Anheuser-Busch InBev, Anadolu Efes to challenge Carlsberg with Russia merger...

Carlsberg Performance Trends 2013-2017 - results data

Carlsberg Performance Trends 2013-2017 - results data...

What can the beer industry learn from Carlsberg? - Comment

What can the beer industry learn from Carlsberg? - Comment...

C&C Group to buy Admiral Taverns stake in takeover move

C&C Group to buy Admiral Taverns stake in takeover move...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?