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MALAYSIA: Carlsberg Malaysia in export drive

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In a bid to offset a drop in domestic market share, Carlsberg Brewery Malaysia Bhd has said it is looking to increase exports.

"The domestic market is down, so we have to look at venues to secure our volume," Carlsberg Malaysia managing director, Mogens Joenck, was quoted as saying. "We want to export as much as possible. But it depends on the competition outside (Malaysia)."

Carlsberg's market share in Malaysia has fallen from around 65% in 2000 to 58% last year. Joenck added that government policies, to be outlined in the forthcoming budget, would have an impact on this year's performance.

"If there were another increase (in excise duty), we have to pass that to our consumers," he said.


Sectors: Beer & cider

Companies: Carlsberg

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