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Carlsberg launches UK craft beer competition

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Carlsberg's UK unit has lined up a competition for craft brewers and importers as it looks to expand its craft offer. 

The winning beer will become part of Carlsbergs Crafted 2017 portfolio

The winning beer will become part of Carlsberg's Crafted 2017 portfolio

The 'YOUR BEER, here?' initiative will see the winning beer become part of Carlsberg's Crafted 2017 portfolio. The beer will be made available to thousands of pubs, bars and restaurants through Carlsberg UK for 12 months, the firm said.

Brewers and importers have until 3 March to submit their beers, via a Carlsberg website. A shortlist will be judged by industry experts. 

"The craft beer category is brilliant, diverse and innovative, but above all, it's competitive and the route to market can be challenging," said Adrian Rigby, marketing manager for Crafted at Carlsberg UK. "That's where we can help. As a brewer, we are committed to building the craft beer category and community in the on-trade and believe that through this opportunity and the established profile of our... Crafted handbook, that we can give an up-and-coming craft star a helping hand."

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