Carlsberg launches one-litre Tuborg Pilsener cans for sharing

Most popular

How older consumers are reacting, post-lockdown

How to reach Gen Z in the coronavirus era - focus

just-drinks meets Asahi Europe's CEO - II

COVID's longer-term impact on soft drinks

Coca-Cola alcohol launch a statement of intent


Carlsberg has launched one-litre and 75cl limited edition canned versions of its Tuborg Pilsener brand in Germany for Christmas. 

Carlsbergs one-litre Tuborg Pilsener can

Carlsberg's one-litre Tuborg Pilsener can

The 'King Cans', designed by Rexam, have been produced to encourage sharing, the Danish brewer said. The formats, with an abv of 4.6% abv, are being made available throughout December in Germany. 

Linda Boos, corporate communications & CSR director for Carlsberg Germany, said: “Rexam’s King Can allows for large 360-degree branding, giving us maximum visual impact at point of sale, which is particularly important over Christmas.” 

Rexam claimed the one-litre version is the largest “two piece” aluminium beverage can available on the global market. 

In October, SABMiller's UK unit, Miller Brands, launched a 75cl version of its Italian lager brand, Peroni, with a view to the format being shared over dinner. 

Last week, just-drinks revealed that Carlsberg is to up its focus on no- and low-alcohol beers, which it sees as a "very big opportunity"

Sectors: Beer & cider

Companies: SABMiller

Related Content

Carlsberg Q1 2020 - preview

Carlsberg Q1 2020 - preview...

Carlsberg UK replaces core beer with Carlsberg Danish Pilsner

Carlsberg UK replaces core beer with Carlsberg Danish Pilsner...

How did Carlsberg perform in the first half of 2019? - results data

How did Carlsberg perform in the first half of 2019? - results data...

"Very important" that UK lager relaunch a success - Carlsberg CEO...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..

Forgot your password?