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Carlsberg launches one-litre Tuborg Pilsener cans for sharing

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Carlsberg has launched one-litre and 75cl limited edition canned versions of its Tuborg Pilsener brand in Germany for Christmas. 

Carlsbergs one-litre Tuborg Pilsener can

Carlsberg's one-litre Tuborg Pilsener can

The 'King Cans', designed by Rexam, have been produced to encourage sharing, the Danish brewer said. The formats, with an abv of 4.6% abv, are being made available throughout December in Germany. 

Linda Boos, corporate communications & CSR director for Carlsberg Germany, said: “Rexam’s King Can allows for large 360-degree branding, giving us maximum visual impact at point of sale, which is particularly important over Christmas.” 

Rexam claimed the one-litre version is the largest “two piece” aluminium beverage can available on the global market. 

In October, SABMiller's UK unit, Miller Brands, launched a 75cl version of its Italian lager brand, Peroni, with a view to the format being shared over dinner. 

Last week, just-drinks revealed that Carlsberg is to up its focus on no- and low-alcohol beers, which it sees as a "very big opportunity"


Sectors: Beer & cider

Companies: SABMiller

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