News

UK: Carlsberg lands Barclays Premier League deal

Most popular

Carlsberg, Marston's are winners, who are losers?

Could bulk beer shipping be a COVID-19 legacy?

Campari Group Performance Trends 2015-2019 - data

Why spirits offers hope for the on-premise

e-commerce's watershed moment - former Amazon exec

MORE

Carlsberg has signed a three-year deal to be the official beer of England's Barclays Premier League.

//i4.aroq.com/1/carlsbergnew2.jpg

The sponsorship starts at the beginning of the 2013/14 season in August and allows the Danish brewer access to league images for branding as well as hospitality rights, Carlsberg said today (15 January). Financial details of the deal were not disclosed.

“The Carlsberg brand has a long association with football and we are delighted that this partnership with the Premier League provides us with another platform with which to connect with consumers and football fans around the world and drive greater engagement with the Carlsberg brand,” said Tom Moradpour, Carlsberg brand VP.

Carlsberg is already the official beer for Premier League clubs Arsenal and Tottenham Hotspur. It also has a long-standing relationship with Liverpool FC and sponsored the Euro 2012 football tournament in Poland and Ukraine.


Related Content

Diageo teams Captain Morgan with Major League Soccer in US - Rum in US data

Diageo teams Captain Morgan with Major League Soccer in US - Rum in US data...

Molson Coors moves in on Premier League as Carlsberg retreats

Molson Coors moves in on Premier League as Carlsberg retreats...

Heineken brings in

Heineken brings in "football geeks" to give fresh slant to Amstel's Europa League tie-up...

Diageo adds more clubs to Captain Morgan Major League Soccer tie-up

Diageo adds more clubs to Captain Morgan Major League Soccer tie-up...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?