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UK: Carlsberg in County Estate Pubs partnership

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Carlsberg UK has formed a partnership with County Estate Management Pubs and Country Choice to offer an entry-level food concept as part of the 'Savour It' brand.

Licensees can sign up to receive a point-of-sale kit that includes posters, table ads and an external banner, the company said today (5 January).

The menu will include six products: The Big Bite Sausage Roll, The Steak Bake, The Traditional Cornish Pastie,  The Potato Dog, The Chicken Tikka Masala Bake and The Potato, Cheese and Onion Pastie.

"This is a fantastic offer and we are really pleased to be able to deliver such a strong proposition," said David Scott, head of on-trade customer marketing at Carlsberg UK.

"We are working very hard to look at ways at which we can help the on-trade, especially during these difficult times."


Sectors: Beer & cider

Companies: Carlsberg

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