News

INDIA: Carlsberg expands Okocim Palone beer

Most popular

Why rum should ignore its past to win today

The just-drinks analyst returns

Why single malt should ignore its core consumer

just-drinks speaks to Pernod's CEO of EMEA & LatAm

Van Boxmeer leaves behind a more worldly Heineken

MORE

Carlsberg is to expand sales of its Okocim Palone beer across India, the firm has said.

A Carlsberg spokesperson told just-drinks that the Danish brewer has begun producing Palone at its breweries in Alwar, Rajasthan, North West India and Aurangabad, Maharashtra, West India.

"Accordingly, we are introducing Palone in more markets and have launched Palone in Rajasthan, Maharashtra and Goa," said the spokesperson.

"Further we have started Palone can production in our brewery in Himachal Pradesh, and this has given us the capability to supply East and North East India."

Competition is growing on India's beer market, and news of Carlsberg's expansion has coincided with an announcement by domestic firm United Breweries that it plans to launch two new premium beers under the Kingfisher label.

Palone was previously only produced at the Carlsberg brewery in Himachal Pradesh in Upper North India.


Related Content

Carlsberg Performance Trends 2014-2018 - results data

Carlsberg Performance Trends 2014-2018 - results data...

Carlsberg Performance Trends 2013-2017 - results data

Carlsberg Performance Trends 2013-2017 - results data...

 The beer category in 2019 - just-drinks' Review of the Year, Part III - FREE TO ACCESS

The beer category in 2019 - just-drinks' Review of the Year, Part III - FREE TO ACCESS...

The beer category in 2015 - just-drinks' Review of the Year, Part II

The beer category in 2015 - just-drinks' Review of the Year, Part II...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?