CROATIA: Carlsberg details marketing director switch

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The Croatian unit of Carlsberg has confirmed a change of marketing director.


Martin Best, the brewer's director of sales and value management projects in Asia, will replace Jelena Ristic as marketing director in Croatia, the company said late last week. Ristic has taken a role as VP of marketing and strategy at Delhaize Group in neighbouring Serbia.

In his new role, Best will be responsible for improving the marketing strategy of Carlsberg Croatia and its brands, from strategy development to excellence in implementation, Carlsberg said. He will also join the company’s management team in charge of both the Croatian and Hungarian markets.

Best has been with the company since 2008 and has held managerial posts in sales and marketing He also worked on strategic development and global marketing campaigns for premium brands at Carlsberg’s Denmark headquarters.

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