UK: Carlsberg cuts Tuborg abv

By James Wilmore | 24 April 2013

Carlsberg's UK unit has revealed it is reducing the abv on Tuborg to make the brand more "accessible".

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Carlsberg's UK unit has revealed it is reducing the abv on Tuborg to make the brand more "accessible".

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

just the Round-Up - The week in drinks
The top ten stories published on just-drinks this week:

CHINA: Carlsberg breaks ground on new brewery
Carlsberg has started construction on a major new brewery in southern China as it targets an annual 15m-hectolitre capacity in the country by 2015.

just For Subscribers - The week in drinks
Here are the ten most viewed, subscriber-only items on just-drinks this week:

Market research related to this article

Carlsberg A/S : Consumer Packaged Goods - Company Profile, SWOT & Financial Report
Canadean's "Carlsberg A/S : Consumer Packaged Goods - Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major products and servic...

OAO Baltika Breweries : Consumer Packaged Goods - Company Profile, SWOT & Financial Report
Canadean's "OAO Baltika Breweries : Consumer Packaged Goods - Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major products an...

Carlsberg A/S in Beer (World)
The world’s fourth largest brewer, Carlsberg is working to reduce its reliance on struggling European markets. This profile considers the company’s decision to focus on emerging Asian markets and analyses the opportunities available in the region, as...

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page