News

INDIA: Carlsberg brushes off fresh rumours

Most popular

Top US brewers in 2020 - data

Top US craft brewers in 2020 - data

Hard seltzers pave the way for 'soft seltzer'?

How COVID has closed the digital gap - trends

What will Coca-Cola Co's priorities be? - analysis

MORE

Danish brewer Carlsberg has played down reports that it has struck an agreement to enter the Indian beer market.

Reports in India today (6 October) said that Carlsberg had signed a deal to buy Himneel Breweries for around INR350m (US$7.8m).

Carlsberg stepped up its plans to enter the fast-growing Indian beer market earlier this year with talks with a number of domestic brewers. The brewer, like its fellow multinational rivals, is keen to tap into booming demand for beer in India.

However, a spokesman for Carlsberg said there were "a lot of rumours" surrounding talks but that the situation remained "unchanged".

He said: "We still think it's an interesting market for us but until now we have not come to a conclusion. In Asia, things take a lot of time and suddenly they speed up but the situation remains unchanged."

The spokesman added: "India is a very complicated market and you have to do your homework before concluding an agreement. In Asia, we are focused on China and IndoChina, so if we decide to enter India as well, we have to be well-prepared."

Anheuser-Busch has also been linked with a deal to enter India but yesterday refused to be drawn on reports that it was set to buy Crown Breweries, based outside Hyderabad.

United Breweries and SABMiller dominate the Indian beer market, which is growing at 6-7% a year as the country's economy continues to grow.


Related Content

Brewers silent on India price-fixing report

Brewers silent on India price-fixing report ...

Carlsberg chases alcohol-free as China snaps

Carlsberg chases alcohol-free as China snaps "back to normal" ...

Carlsberg Performance Trends 2014-2018 - results data

Carlsberg Performance Trends 2014-2018 - results data...

Carlsberg Performance Trends 2016-2020 - results data

Carlsberg Performance Trends 2016-2020 - results data...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?