News

UK: Carlsberg backs Somersby cider with ad push

Most popular

Another drinks CEO steps down - But, why?

Pernod Ricard Performance Trends 2014-2018 - data

A-B InBev - getting ready for Heineken in China?

What's coming up in soft drinks in 2019?

MORE

Carlsberg has launched a GBP10m (US$15.1m) marketing campaign in the UK for its cider brand Somersby.

The campaign includes a TV spot, which aired last night during England's World Cup qualifier with Montenegro, that targets the key football market, Carlsberg said yesterday (26 March). Activities also include support for the on-trade and off-trade, PR, social media activity and online video content, Carlsberg said.

Somersby launched in the UK off-trade in July, and is being rolled out across the on-trade throughout this month.


Related Content

Carlsberg UK unveils US$19m

Carlsberg UK unveils US$19m "thumbstoppable" ad as it targets social media feeds - video...

Carlsberg UK turnaround will take time – Carlsberg CEO

Carlsberg UK turnaround will take time – Carlsberg CEO...

This week in beer & cider, featuring Carlsberg's Cambodia play, Bud Light's new soccer tie-up and how Lagunitas wants to infect Heineken

This week in beer & cider, featuring Carlsberg's Cambodia play, Bud Light's new soccer tie-up and ho...

This week in beer & cider, featuring Carlsberg ups the ante in India, Guinness' non-alcoholic play and Budweiser's Super Bowl ad

This week in beer & cider, featuring Carlsberg ups the ante in India, Guinness' non-alcoholic play a...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?