Carlsberg Breweries has appointed Jørn Tolstrup Rohde as senior vice president in Carlsberg with effect from 1 January 2004.

Rohde (42) comes from a position as managing director of KiMs A/S in Denmark and is also a member of the board of management of Chips Scandinavian Company AB, Finland.

Rohde will head a new department responsible for the development and implementation of programmes designed to strengthen Carlsberg Breweries' global sales activities.

The Danish brewer said that as part of the job and in co-operation with the sales and marketing directors in Carlsberg Breweries' subsidiaries, Rohde is to identify and implement best practice within customer service and the sale of beer through different sales channels.