UK: Carlsberg appoints former Accolade man as sales director

By | 19 December 2012

Carlsberg has found a new UK sales director

Carlsberg has found a new UK sales director

Carlsberg UK has appointed a former Accolade Wines executive as its new UK sales director. 

James Lousada, who quit Accolade in August after a company shake-up, will take up the role at Carlsberg on 28 Janaury, the Danish brewer said today (19 December). He replaces Chris Houlton, who stepped down in September after 14 years with the group. 

According to his LinkedIn profile, Lousada had been seeking a postion as a general manager or MD since October. 

Prior to Accolade, Lousada had worked for Foster's, Southcorp and Anheuser-Busch InBev

Carlsberg UK CEO, Benet Slay, said he believed Lousada will "drive collaborative customer relationships further and support the team to continue to build market share in the UK". 

Expert analysis

Beer in the United Kingdom

In 2011 beer sales remained weak due to the ongoing and growing consumer concern about government spending cuts on jobs and incomes, which continues to constrain consumer spending. Total volume sales of beer declined by 5%, a more dramatic decline compared to the previous year and slightly sharper than the review period total volume CAGR. This was due to ongoing beer tax increases in March, with beer seeing excise duty increased two percentage points above the level of inflation at 5%. This tax...

Sectors: Beer & cider, HR – personnel

Companies: Carlsberg, Foster’s, Anheuser-Busch InBev

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UK: Carlsberg appoints former Accolade man as sales director

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