Danish-based brewing group Carlsberg and Schweppes International Limited, part of the Cadbury-Schweppes group, have strengthened an existing commercial relationship by agreeing a new licence agreement across five countries.

The licence agreement secures certain exclusive rights to a series of Schweppes' bitter, mixer and fruit flavour products for Carlsberg in Finland, Sweden, Norway, Switzerland and Denmark, replacing various local agreements the two companies had in place. At the same time, Schweppes International has been designated by Carlsberg as a preferred supplier for a variety of mixers and soft drinks.

"This agreement will strengthen Carlsberg Breweries and Schweppes International Limited's commercial partnership," said Schweppes International managing director Kevin Pratt. "It creates a common platform for pan-European marketing and sales activities."