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UK: Cargill changes name

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The UK drinks company Cargill's Juice has changed its name to Cargill Juice Beverage Applications.

The company said the move more accurately reflects its increased capabilities and goals. At the same time, Cargill announced that, alongside its traditional juice products, it now provides blends or compounds delivered to customers as semi-finished goods for them to complete the processing.

Last year, Cargill sold its Brazilian juice operations - orange production and processing - to focus its efforts on value-added juice and beverages solutions.

The company said it had added a team of application, flavour and product development specialists to its existing organisation.

"These enhancements demonstrate our desire to provide a more comprehensive, innovative service to our beverage customers worldwide," said Martin Dudley, head of Cargill's global Juice Beverage Applications business. "We will work closely with Cargill's Duckworth Flavours business to capitalise on existing strengths and to leverage synergies which will help our customers keep ahead of the field in the development of innovative beverages."


Sectors: Soft drinks

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