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PepsiCo has lined up a follow-on commercial from its Super Bowl ad, set to air this Sunday, during the 61st Annual Grammy Awards.

The new spot, called 'Okurrr', follows the brand's 'More than OK' Super Bowl push, which also starred singer Cardi B. "'Okurrr' continues to playfully address the viral question, 'is Pepsi OK?', proving that once-and-for-all, Pepsi is in fact much more than OK, or in true Cardi style, 'Okurrr'," PepsiCo said.

The Super Bowl ad saw actor Steve Carell and rapper Lil Jon join Cardi B.

Also this week, PepsiCo jumped on the hibiscus flavour trend in the US with a range extension of its Pure Leaf iced tea brand. Pure Leaf Herbal Iced Teas comprises three variants: Mango Hibiscus, Peach Hibiscus and Cherry Hibiscus.

All are caffeine free, contain no artificial sweeteners and are brewed with real hibiscus flowers, according to the company. The launch is being backed by print ads and a TV spot in the country.

What beverage ads will air at Super Bowl 2019? - Focus


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