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AUSTRIA: Cannabis iced tea to launch in UK

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Austrian company Thurella is launching its iced tea drink into the UK functional drinks market. 

Called C-ICE, the drink features black tea with added hemp blossom syrup and a minute extract (0.0015%) of hemp bloom, aka cannabis. 

Harinder Kohli, Marketing Director explains: "Hemp is loaded with enzymes, vitamins and minerals. Its protein content, amino acids, omega oils and gamma linolenic acid make C-ICE a simply extraordinary little pick-me-up."

The drink comes in a 250ml orange cardboard can. Graphics feature the marijuana leaf. Launch activity will centre on sampling events across the UK, plus a low-key grass-roots sponsorship programme.


Sectors: Cannabis, Soft drinks

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