CANADA: Canadian Coke suffers from grey market exports

By Monica Dobie | 13 December 2000

Coca-Cola Enterprises has seen a significant drop in sales in north America, because of a crackdown on Canadian wholesalers who shipped up to 4 million cases of the drink to Europe to profit from differences in currency exchange rates. The wholesalers had also taken advantage of cola price wars between Coke, Pepsi and generic brand Cott, which had forced Coca-Cola to sell its brand cheaply in Canada.

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Coca-Cola Enterprises has seen a significant drop in sales in north America, because of a crackdown on Canadian wholesalers who shipped up to 4 million cases of the drink to Europe to profit from differences in currency exchange rates. The wholesalers had also taken advantage of cola price wars between Coke, Pepsi and generic brand Cott, which had forced Coca-Cola to sell its brand cheaply in Canada.

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