News

Camus’ Borderies XO Family Reserve - Product Launch

Most popular

The beer category in 2018 - Review

The beer category in 2019 - just-drinks predicts

Is craft spirits approaching a reset moment?

'Healthy alcohol - the trend to watch in 2019?

MORE

Camus' Borderies XO Family Reserve

Category - Spirits, Cognac, 40% abv

Available - From early next year

Location - Initially across Europe and the Global Travel Retail channel, worldwide roll-out in second quarter

Price - In GTR, SRP of US$180 per 70cl bottle, $250 per 1-litre bottle

Cognac producer Camus has released details of a new, annual iteration of its namesake Cognac brand, due to be released early next year. Camus Borderies XO Family Reserve will hit Europe's on- and off-premise, as well as the Global Travel Retail channel during the first quarter of 2018, ahead of a wider global roll-out in Q2.

Produced using wine from the Camus family vineyards in the Borderies region of Cognac, each annual run will comprise limited numbers that will vary year-to-year.

The company intends to showcase XO Family Reserve at the TFWA GTR exhibition in Cannes next month.

Earlier this year, Camus' distribution unit in China assumed responsibilities for Gruppo Campari's spirits presence in the country.

Why the spirits brands of the past should be wary of the future - Click here for a just-drinks comment

Show the press release

The House of CAMUS will unveil this year at Cannes TFWE its new CAMUS XO Borderies Family Reserve.

The best-selling expression of the CAMUS range comes from a Single Estate belonging to the CAMUS's family private vineyards. It is located in the Borderies cru, a small and very exclusive area in the very heart of the Cognac Appellation where Cognac production originated hundreds of years ago.

CAMUS XO Borderies is produced using only the wine from the family-owned 180 hectares' vineyards. From the grape to the bottle CAMUS XO Borderies is crafted by the CAMUS team which certifies and guarantees its quality.

CAMUS XO Borderies Family Reserve Single Estate Cognac unveils the full extent of its rich array of aromas with fruity, spicy, gourmet notes before developing perfectly toward a finish with long-lasting floral hints.

Please come to visit us at: CAMUS / TFWA EXHIBITION, Stand F11, Blue Village, Level -1

Original source: Company Release


Sectors: Product launches, Spirits

Companies: Camus

Related Content

SPI Group's Tulchan Scottish Gin - Product Launch - just-drinks EXCLUSIVE

SPI Group's Tulchan Scottish Gin - Product Launch - just-drinks EXCLUSIVE...

Gruppo Campari moves China distribution to Camus' Yuanliu unit

Gruppo Campari moves China distribution to Camus' Yuanliu unit...

Treasury Wine Estates to launch Penfolds baijiu wine, Champagne in new multi-country strategy

Treasury Wine Estates to launch Penfolds baijiu wine, Champagne in new multi-country strategy...

Efficiency, Reserve brands and a boost for e-commerce - Diageo in Europe, Russia & Turkey - Analysis

Efficiency, Reserve brands and a boost for e-commerce - Diageo in Europe, Russia & Turkey - Analysis...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?