MEXICO: Campo Vivo to bolster US juice exports

By Ivan Castano | 11 August 2010

Campo Vivo to expand in US

Mexican organic juice firm Campo Vivo is working to significantly expand exports to the US and Canada.

Campo Vivo juice hopes to sell up to 20 tonnes of its Jitomate tomatoe juice weekly in North America by the end of 2010, according to a company official. It already sells at Starbucks coffee shops and premium markets.

The firm hopes that expansion in the US and Canada will drive a 50% rise in net sales in 2010. Sales rose by 70% in 2009.

"We are keen to establish ourselves in this market, which has a strong appetite for organic products," the company official told just-drinks today (11 August).

Around 90% of Mexico's organic products are exported. Campo Vivo is based in Mexico's Michoacan region and produces both traditional and exotic flavours such as mango-maracuya and guayaba-jamaica.

Sectors: Soft drinks, Water