GLOBAL: Campari updates Carolans package

By | 15 April 2013

Click through to view the new Carolans bottle

Click through to view the new Carolans bottle

view 1 related image

Gruppo Campari has re-designed the packaging for its Carolans Irish cream liqueur brand.

The company, which bought Carolans from William Grant & Sons in 2010, said late last week that the bottle revamp forms part of a relaunch for the brand. Launching this month, the new pack will be available in all markets.

The re-design focuses the brand's efforts on its female target audience, Campari said, with the bottle “incorporating a taller, sleeker and more feminine appearance designed to appeal more to women”.

Carolans is available in 1.75-litre, 1.14-litre, 1-litre, 75cl, 70cl, 50cl, 37.5cl and 10cl sizes.

Expert analysis

Davide Campari Milano SpA - SWOT, Strategy and Corporate Finance Report

Davide Campari Milano SpA - SWOT, Strategy and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings, detailed financials, and corporate actions, providing a 360° view of the company.

Sectors: Spirits

Companies: Campari, William Grant

There are currently no comments on this article

Be the first to comment on this article

Related research

Campari Milano SpA, Davide in Soft Drinks (Italy)

Campari Milano SpA's main strategy will be focusing on its alcoholic drinks operations, while soft drinks remained a key area for the company to maintain a presence in both the on- and off-trade channels. The company is likely to invest on its Lemons...

Carbonated Soft Drinks in Italy

Carbonated Soft Drinks in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including ...

Global market review of the travel retail drinks sector

Changing demographics, growing economies, increased disposable income and the rise in international and business travel have all contributed to the burgeoning travel retail sector....

Related articles

just For Subscribers - The week in drinks

Here are the ten most viewed, subscriber-only items on just-drinks this week:

just the Round-Up - The week in drinks

The top ten stories published on just-drinks this week:

AUSTRALIA: Campari switches Aus, NZ Pacific Islands heads

Campari has confirmed a change of leadership at its Australia, New Zealand & Pacific Islands division.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page