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US: Campari readies Wild Turkey ads, re-releases Forgiven - video

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Gruppo Campari has unveiled two television adverts for its Wild Turkey Bourbon brand in the US.

The ads, both of which can be viewed above, feature master distiller Jimmy Russell. They break this week and will appear on ESPN and ESPN2 in the country.

Financial details behind the push were not disclosed.

Coinciding with the release of the ads, Campari said it plans to re-release Wild Turkey Forgiven, a mix of Bourbon and rye whiskey, in the US later this year. The iteration, initially rolled out in limited numbers last year, is a blend of 78% six-year-old Bourbon and 22% four-year-old rye. The suggested retail price remains $49.99.


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