Campari has unveiled the TV campaign behind its latest flavoured vodka, Skyy Infusions Moscato Grape.

The spots will roll out across the US throughout the year, supported by digital, print and outdoor advertising, Campari said yesterday (20 May). The company said the “Be Part of the Art” campaign is inspired by “Moscato madness”, which has seen the grape embraced by hip hop artists, sparking a spike in sales for Moscato wine in the US. 

Yesterday, a Mintel analyst said there has been a 33% rise in volumes for Moscato in the US because of “Moscato madness”.

Skyy Infusions Moscato Grape was launched in March.