SOUTH AFRICA: Campari launches Cinzano RTD

By Arnold Kirkby | 20 March 2003

Campari, through a local affiliate in South Africa, has launched its third RTD offering, Cinzano Five. This South African launch is the third RTD launched from the group in the past 15 months, after the vodka-based Skyy Blue into the USA and the Campari Mixx in Italy and Switzerland. The Cinzano Five is a 5.4% abv spirit cooler, using lemon, pineapple and orange flavours in a 275cl bottle, which cost R9m to develop, including a full-house TV, cinema, poster and press campaign.

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Campari, through a local affiliate in South Africa, has launched its third RTD offering, Cinzano Five. This South African launch is the third RTD launched from the group in the past 15 months, after the vodka-based Skyy Blue into the USA and the Campari Mixx in Italy and Switzerland. The Cinzano Five is a 5.4% abv spirit cooler, using lemon, pineapple and orange flavours in a 275cl bottle, which cost R9m to develop, including a full-house TV, cinema, poster and press campaign.

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