Campari brings non-alcoholic Crodino to UK

Most popular

Pernod is back in Kentucky, but why did it leave?

The opportunity for no-alcohol in the on-premise

Anheuser-Busch InBev Performance Trends 2014-2018

Which drinks companies will be hit by cool weather

Why brown spirits is behind low- & no-alc curve


The UK unit of Campari has rolled out its Crodino non-alcoholic aperitif in the market.

Crodino is Camparis non-alcoholic aperitif brand

Crodino is Campari's non-alcoholic aperitif brand

Late last week, the company announced the UK release, which it hopes will capitalise on the "increasing consumer demand for alcohol alternatives" in the country. The brand is the flagship offering of Campari's soft drinks presence in its domestic Italian market.

Named after its hometown of Crodo in north-west Italy, Crodino carries a bitter taste and is designed to be consumed as an aperitif.

"There is a clear demand for bitter drinks," said Campari UK MD Pietro Mattioni. "It's great to be expanding our offering in the UK by adding a non-alcoholic aperitif, which offers customers a sophisticated alternative to alcohol. Crodino has long enjoyed great success in Italy and we are confident that it will be a popular addition to the UK drinking and dining scene."

Campari UK cited data from the Office of National Statistics showing that 40% of adult respondents had not drunk alcohol in the last week, with half of that 40% claiming to be teetotal - "the lowest rate of alcohol consumption since the survey began over ten years ago".

Launching in the UK on-premise, Crodino has an RRP of GBP2.50 (US$3.20) per individual serve.

Where does 'craft' sit in soft drinks? - Click here for a just-drinks comment

Sectors: Soft drinks, Water

Companies: Campari

Related Content

Campari Group on verge of margin boost for 2019 - Analysis

Campari Group on verge of margin boost for 2019 - Analysis...

Should Campari Group change its name to Aperol Group? - Analysis

Should Campari Group change its name to Aperol Group? - Analysis...

Non-alcoholic beer falls at draught hurdle

Non-alcoholic beer falls at draught hurdle...

Gruppo Campari Year-to-Date 2017 by region - results data

Gruppo Campari Year-to-Date 2017 by region - results data...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..

Forgot your password?