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Camden Town Brewery launches UK TV blitz - video

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Anheuser-Busch InBev's UK craft beer producer, Camden Town Brewery, has just had its first TV advert campaign air in the country.

The activation, part of CTB's 'Raise Hells' campaign, launched on Friday on terrestrial channel ITV. The campaign comprises a two-minute film, called Camden Celebration, backed by four 30-second spots, entitled 'Characters'.

In each clip, CTB said, "the protagonists articulate what Camden's open and inclusive spirit means and invite the viewer to 'Raise Hells' – an affirmative rallying call for people to toast the borough's spirit of openness, diversity and curiosity in all its forms".

The TV push will be backed by digital-out-of-home clips that will run at London's major train and underground stations, as well as a "special billboard takeover" in the Camden Town area of London.

Founded in 2007, Camden Town Brewery was acquired by A-B InBev towards the end of 2015.

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