California set to become 32nd US state to ban powdered alcohol

Most popular

The just-drinks Analyst returns

Why spirits must rethink its future positioning

Why spirits should look back to move forwards

The just-drinks Analyst returns

Gaming - the next frontier for drinks marketing


Almost two-thirds of US states have now banned powdered alcohol, as California moves closer to its own prohibition.

The TTB approved Palcohols labels last year

The TTB approved Palcohol's labels last year

Thirty-one states have legislated or regulated complete bans on the controversial product, according to pressure group Alcohol Justice. Rhode Island became the latest this month, according to reports.

Yesterday, the California Assembly unanimously passed a bill that would punish the sale of powdered alcohol with a fine. It follows the passage through the state Senate of a companion bill last month.

In March last year, the US's Alcohol & Tobacco Tax and Trade Bureau (TTB) approved the sale of powdered alcohol brand Palcohol, paving the way for powdered alcohol to be sold in states that allow the product. Since then, state legislators have increasingly blocked the product.

Campaigners claim powdered alcohol will appeal to children and has been designed and marketed as a way to make "super-charged cocktails on the go".

The makers of Palcohol say powdered alcohol is safer than liquid alcohol and that states that have implemented bans "acted without knowing anything about the product".

Related Content

US alcohol industry unites in praise of tax reform passage

US alcohol industry unites in praise of tax reform passage...

'Healthy alcohol' - the trend to watch in 2019? - NPD trends

'Healthy alcohol' - the trend to watch in 2019? - NPD trends...

Cannabis – A clear and present danger to alcohol - Focus

Cannabis – A clear and present danger to alcohol - Focus...

Spirits trade body

Spirits trade body "very concerned" over powdered alcohol...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..

Forgot your password?