Market research
Cains Brewery has unveiled plans to transform its Liverpool site into a GBP50m (US$76.8m) leisure and retail destination, while stepping up production of its "traditional" ales.
The proposed scheme, called Brewery Village, will involve the Grade-II listed brewery building being restored, plus the buiding of a 100-room hotel, work studios, food market, restaurants, cinema and apartments. The site’s Brewery Tap pub will also be restored.
"The brewery’s owners want to develop the site into a national visitor destination and increase the amount of traditional Cains ales brewed at the site," a statement said on a bespoke Brewery Village website.
The firm will abandon its loss-making business of brewing supermarket own-brand beers to concentrate on its own labels, the Liverpool Echo reported.
Sectors: Beer & cider