News

US: Cadbury to launch Dr Pepper brand extension - reports

Most popular

Should Pernod dump wine, bunk up with Brown-Forman

Why Brown-Forman will be one of spirits' winners

Retaliatory tariffs "wild card" for Brown-Forman

The future of cannabis in the drinks industry

MORE

Cadbury Schweppes, the UK-based soft drinks concern, is planning to launch a new version of its Dr Pepper brand in the US in July, according to reports in Beverage Digest and Brandweek. Cadbury is making the move in the hope it will re-spark interest in Dr Pepper, which although the country's number six soft drink has been experiencing a decline in sales.


Related Content

Keurig Dr Pepper - A bit good. A bit bad - Comment

Keurig Dr Pepper - A bit good. A bit bad - Comment...

Bai Brands helps lift Dr Pepper Snapple Group sales in FY 2017 - results

Bai Brands helps lift Dr Pepper Snapple Group sales in FY 2017 - results...

Dr Pepper Snapple Group poised to merge with Keurig Green Mountain

Dr Pepper Snapple Group poised to merge with Keurig Green Mountain...

Dr Pepper Snapple Group sees 2016 sales lift, flags

Dr Pepper Snapple Group sees 2016 sales lift, flags "uncertain" Mexico - results...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?