US/BRAZIL: Cachaça gets final approval from US authorities
By James Wilmore | 26 February 2013
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In the US Cachaca will be recognised as a "product of Brazil" |
Cachaça is set to be recognised as a “distinctive product of Brazil” in the US from April after the authorities published a final ruling on the long-running bid.
The US Alcohol and Tobacco Tax and Trade Bureau (TTB) said yesterday (25 February) that it would formally amend its regulations to recognise cachaça as a "rum" and product of Brazil. The final rule will be effective from 11 April, the TTB said.
Last April the US and Brazilian authorities lined up a reciprocal agreement to recognise Bourbon whiskey and Tennessee whiskey as products of the US in Brazil, with Cachaça gaining origin recognition in the US.
Under Brazilian law, cachaça is a Brazilian distilled spirit with an abv between 38% and 48%, obtained from the distillation of the fermented must of sugar cane.
Last year, Diageo acquired cachaca brand Ypioca and later announced plans to up distribution of the brand to capitalise on the country's burgeoning middle class.
Expert analysis
Global market review of cachaça – forecasts to 2016
Cachaça is the ninth-largest global spirits category at 82.67m nine-litre cases, deriving the vast majority of this volume from the domestic market, selling some 81.8m cases in Brazil in 2011. It has been widely tipped as the next big international spirits category. Much of that enthusiasm is based on potential, rather than actual, international performance to date. With Brazil scheduled to host both the Football World Cup in 2014 and the Summer Olympics in Rio in 2016, there has possibly never been a better time to build global awareness around the national spirit.
Sectors: Legislation, Spirits
Companies: Diageo
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There is currently 1 comment on this article
If you want to buy cachaça directly from the source, there are many Brazilian distillers that sell internationally. And most of these distillers either sell their own brand or will sell a “white label” for their clients. Brazilian cachaça distillers can be found using www.B2Brazil.com, Brazil's top B2B trade portal. B2Brazil.com contains over 20 cachaça distillers, many of which will produce “white label” productions for their clients’ brands. As global taste and demand for cachaça grows, the future for cachaça is bright.
b2brazil said at 3:52 pm, May 9, 2013
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