Italian vineyard Ca di Rajo is to launch its Italian sparkling rose wine Epsilon into the US.

The Veneto winery in northern Italy is partnering with US importer Terlato Wines in the roll-out, the companies said yesterday. Epsilon will be targeted at younger adult consumers.

"Rose is hot, sparkling wine is hot and sparkling rose is enjoying huge popularity right now, especially among millennials,” said Terlato's CEO William Terlato. “We see Epsilon as the go-to choice for sparkling at the pool, the beach, the club or at home.”

The move follows Terlato's tie-up with Veneto-based Anselmi Wines, announced in May.