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UK: Butcombe Brewery to distribute Sierra Nevada Brewing Co brand

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Butcombe Brewery is to distribute Sierra Nevada Brewing Company's Pale Ale on draught in the UK's south west.

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The deal, which starts this month, gives Butcombe exclusive rights to the Californian craft beer in the region, the Bristol-based brewer said today (20 May). Sierra Nevada Pale Ale, 5% abv, is the UK's “fastest-selling” American pale ale, Butcombe said.

Butcombe's MD Guy Newell said: “Sierra Nevada has set the standard for artisan brewers worldwide and for Butcombe to win the exclusive rights to distribute its sensational pale ale is fantastic news for us and our customers.”

According to a list from US trade body The Brewers Association last month, Sierra Nevada is the second-biggest craft brewer in the US by sales volumes, after the Boston Beer Co.


Sectors: Beer & cider

Companies: Boston Beer Co.

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