Product Launch - GLOBAL: Burn Stewart Distillers' Bunnahabhain 40-Year-Old
Click through to view Burn Stewart Distillers' Bunnahabhain 40-Year-Old
Burn Stewart Distillers' Bunnahabhain 40-Year-Old
Category - Spirits, whisky, Scotch, Islay, single malt, 41.7% abv
Available - Since earlier this month
Location - Available in a “select number” of specialist retailers in key markets, including Taiwan, the US, Russia, the UK, Travel Retail, Germany, the Netherlands, Austria, the Baltics and the Nordics
Price - RRP of GBP1,999 (US$3,170) per bottle
Burn Stewart has launched a limited edition 40-year-old expression of its Bunnahabhain Islay single malt. A total of 750 units will be available globally, each one individually numbered and signed by the master distiller.
Earlier this year, Bunnahabhain released its Toiteach variant in the US.
Bunnahabhain was bought from the Edrington Group in 2003. Burn Stewart is owned by Trinidad-based CL Worldbrands.
Bunnahabhain has announced that it will release a one-off rare single malt that has lain undiscovered for four decades at the Islay distillery.
Bunnahabhain distillery, which is located on the north-east of the isle, will release only 750 bottles, which will be individually numbered and hand signed.
Hidden for 40 years, the whisky quietly matured until Master Distiller, Ian MacMillan, discovered the casks listed in the distillery ledgers: “It was an exhilarating moment to stumble on such a special find,” he said. “There are very few 40-year-old Islays and unlike any other, Bunnahabhain’s taste is considered unique because the distillery does not heavily peat the fine malted barley.”
The Master Distiller recognised the significance of the discovery after finding the ‘Turney’ casks, which were filled with the precious Bunnahabhain malt over 40 years ago by eminent Glasgow wine merchants, J G Turney, and renowned for being the highest standard of quality.
Michelle Lansdowne, Senior Brand Manager at Burn Stewart, added: “ We are expecting a good deal of market interest in the 40 YO and with such limited availability of this one-off prestige bottling, it is sure to appeal to international collectors of rare malts.”
To capture the extraordinary journey, Bunnahabhain commissioned renowned illustrator, Iain McIntosh, to retrace the voyage through the specially-designed labels. Each bottle is presented in a bespoke oak gift box containing a secret compartment that reveals hidden designs replicating the ‘Journey of Discovery.’
The multi-award winning Bunnahabhain is the flagship malt whisky from Burn Stewart Distillers and is exported to over 30 countries globally. Unlike its neighbouring distilleries on the Island, Bunnahabhain embodies “the gentle taste of Islay”, as it is the only non-peated Islay malt.
Bunnahabhain 40 YO RRP: £1,999 Unchill-filtered (41.7% ABV)
Situated on the northern shore of Islay, Bunnahabhain Distillery was founded in 1881 by William Robertson and brothers James and William Greenless
Bunnahabhain is Gaelic for ‘mouth of the river’ and the distillery is situated right at the shoreline, close to where the Margadale River flows into Bunnahabhain Bay
In 2003 Bunnahabhain was sold to Burn Stewart Distilleries for £10m. Today, production stands at 2.5m litres a year. Of this, 21,000 casks are kept at the distillery for maturation and the resultant whisky is used for the Black Bottle blend and for bottling as Bunnahabhain single malt.
• Colour – Copper Gold
• Nose – Fragrant notes of sweet oak, hazelnuts, citrus peel and chocolate with hints of light smokiness
• Palate – A rich and complex balance of heather honey, ginger chocolate and sweet fruits
• Finish – Teasingly long with lightly spicy nutty notes and a hint of sea salt
Original source: Company Release
Beam Inc is lining up the first national television advert in the UK for its Jim Beam Bourbon brand....
- Why Didn't Diageo Act Sooner on Mallya?
- Analysis - Will Diageo call time on wine?
- just The Facts - The Global Wine Industry
- Comment - A New Age of VR Marketing?
- Comment - Will the Sweetener Battle turn Sour?
- Diageo considers wine operations sale
- NPD: Bacardi's Bacardi Carta Fuego
- A-B InBev approves new chairman
- Coca-Cola Co promotes North America chief
- Bacardi widens Craigellachie footprint to Asia
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Diageo Plc in Wine (World)
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- ALDI 2015: Radically transforming Anglo Saxon grocery markets