News

US: Burger King drops frozen Coke

Most popular

Diageo/LVMH move for Pernod won't wash

just-drinks speaks to Pernod CEO Alex Ricard

From cannabis to carbs - top innovation trends

How to win the marketing war in spirits

The just-drinks Analyst returns

MORE

The fast food chain Burger King Corp is to drop frozen Coke from its US restaurants. The move follows an apology from Coke after revelations that the soft drink company rigged a promotion for the drink in 2000. Burger King said the beverage, along with similar drinks, was "not strategically relevant" to its business.


Related Content

How helping poorer US consumers is set to hammer the soft drinks industry - Consumer Trends

How helping poorer US consumers is set to hammer the soft drinks industry - Consumer Trends...

Comment - Soft Drinks & Water -  4-MEI Inviting 'New Coke' Repeat?

Comment - Soft Drinks & Water - 4-MEI Inviting 'New Coke' Repeat?...

In the Spotlight – US soft drinks tax

In the Spotlight – US soft drinks tax...

Soft drinks & water review 2008 - Coke has the best of a tough year for soft drinks

Soft drinks & water review 2008 - Coke has the best of a tough year for soft drinks...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?