Gruppo Campari will offer Bulldog its routes to market

Gruppo Campari will offer Bulldog its routes to market

New York-based Bulldog Gin Company is eyeing expansion after signing a global distribution deal for its Bulldog London Dry Gin with Gruppo Campari.

The deal, which start on 1 January 2014, includes distribution in the US and “certain other international markets”, Bulldog said today (14 November). A Bulldog spokesperson told just-drinks the agreement covers “everywhere Campari has a route to market”.

Bulldog founder and CEO Anshuman Vohra said: “This partnership fits well within our global expansion strategy and will help ensure that Bulldog continues to cement its rightful place in the global premium gin scene.”

Bulldog London Dry Gin launched in North America in 2007 and in Western Europe two years later. The gin, which is produced by under licence by G&J Greenall in Manchester, UK, is now available in around 26 countries.

Campari announced its year-to-date results today, which saw a fall in net profits, but a strong Q3.