Product Launch - US: Buffalo Trace's Stagg Jr Bourbon

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Buffalo Trace's Stagg Jr Bourbon


Category - Spirits, Bourbon, 67.2% abv

Available - From next month

Location - US, specific locations not disclosed

Price - SRP of US$49.99 per 75cl bottle

Buffalo Trace has lined up the US launch of Stagg Jr Bourbon, an extension of its George T Stagg Bourbon brand. The new iteration has been aged for eight to nine years and is uncut and unfiltered.

Stagg Jr will be available in limited quantities, although “several batches” will be released each year.

Back in May, Buffalo Trace warned that it was running low on Bourbon at its distillery in the Kentucky county.

Buffalo Trace is owned by The Sazerac Co.

Show the press release

Buffalo Trace Distillery releases Stagg Jr. Bourbon, an uncut and unfiltered bourbon whiskey with a renowned family name.

The first batch of Stagg Jr. is comprised of barrels aged for eight and nine years. The proof weighs in at a whopping 134.4 proof (67.2% ABV). Future releases will undoubtedly be different proofs, as each batch is unique and no water is added. Just like George T. Stagg Bourbon, this new whiskey is not filtered and offers all the rich and complex flavors of bourbon right from the barrel. Bottles of Stagg Jr. will be limited, but several batches each year are planned. This new Stagg Jr. offering will not affect the stock of barrels already set aside for future George T. Stagg releases. 

Master Distiller Harlen Wheatley describes that taste as, “rich, sweet, chocolate and brown sugar flavors mingled in perfect balance with a bold, rye spiciness. The boundless finish lingers with hints of cherries, cloves and smokiness.”

“We’ve been aging these barrels for years in anticipation of this Stagg Jr. offering,” said Kris Comstock, bourbon marketing director. “George T. Stagg has won countless awards, but we’re delighted to introduce Stagg Jr., which should be a bit more accessible.”

George T. Stagg is one of the legendary craftsmen of Buffalo Trace Distillery, and is responsible for building the most dominant American distillery of the 19th century on the banks of the Kentucky River, now known as Buffalo Trace Distillery. In 2002, Buffalo Trace introduced George T. Stagg Bourbon Whiskey, an uncut, unfiltered bourbon that has won numerous awards including World’s Best North American Whiskey, Number One Spirit in the World, and World Whiskey of the Year.

Now the Distillery is offering a line extension through Stagg Jr. that still maintains the integrity of the brand – a big, bold whiskey bottled at barrel proof but at a more affordable price. Stagg Jr. will be available starting in August. Suggested retail price is $49.99 for a 750ml bottle.

Original source: Company Release

Sectors: Product launches, Spirits

Companies: Sazerac Co

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