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USA: Budvar denies strategy change over Budweiser trademark claim

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US brewer Anheuser-Busch (ABI) is claiming that arch-rival Czech brewer Budejovicky Budvar is dropping its long held appellation of origin claim on the name Budweiser in a German legal battle, but continues to use this argument in other countries in Europe. Budvar, however, has denied it has changed its strategy.

ABI has said that an unnamed retired judge of the German supreme court said that the city where the beer is produced has not been known as Budweis for years. ABI executive director Stephen Burrows said the opinion of the judge removes Budvar's main argument concerning its rights to the name Budweiser.

"This underscores that Budvar's arguments in other countries are disingenuous at best and misleading at worst," he said.

A Budvar representative has denied the statement, saying that the US company is craving for success, however small it may be.

Lyle Frink of the Prague Business Journal told just-drinks.com: "This is the froth on the top of a big glass of beer. The issue comes down to Budvar inhibiting AB from European-wide advertising campaign due to a variety of restrictions between various EU countries on what brewery has the right to the famous name."

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