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Budejovicky Budvar's 2017 Fresh Hopped Imperial Lager

Budejovicky Budvars 2017 Fresh Hopped Imperial Lager

Budejovicky Budvar's 2017 Fresh Hopped Imperial Lager

Category - Beer, 7.5% abv

Available - From this week, for six weeks

Location - Europe, on-premise

Price - In the UK, SRP of GBP4.60 (US$5.90) per schooner (42.5cl)

Czech brewer Budejovicky Budvar has launched a 7.5% abv lager into the European on-premise for a limited time. Fresh Hopped Imperial Lager is the latest in the annual Imperial Lager rollout and is served in 42.5cl schooner glasses. It will only be available for six weeks.

The 2017 version is conditioned for 215 days and uses freshly-picked Saaz hops from Žatec instead of the dried hops used in Budvar's regular lagers. The company claims the beer is different each year, due to weather conditions where the hops are grown.

The first Imperial Lager was released in 2015.

Budejovicky Budvar's new CEO, Petr Dvorak, started work this week, almost one year after former head Jiri Bocek stepped aside for health reasons. Dvorak was previously SABMiller's global brand director for Pilsner Urquell.


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