News

EUR: Budejovický Budvar pushed to lodge GI application

Most popular

Consumers need help in making healthier choices

Can 'community commerce' solve DTC woes?

Aged spirits in 2021 - just-drinks predicts

Interview - William Grant senior category director

Wine in 2021 - just-drinks predicts

MORE

The European Court of Justice (ECJ) appears to be encouraging Czech brewery Budejovický Budvar to lodge a European Union (EU)-wide application for geographical indication protection for its beer.

In a preliminary ruling, announced today (5 February), ECJ advocate general Dámaso Ruiz-Jarabo Colomer said a previous bilateral agreement between Austria and the former Czechoslovakia, which said beers called 'Bud' must be Czech, may offer no protection, unless Budvar also applied for EU-wide protection.

"A name…which has not been notified to the Commission cannot obtain protection from one or more [EU] member states independently, and is unprotected," said Ruiz-Jarabo Colomer.

However, in a formal opinion that may not be wholly welcomed by Anheuser-Busch Inbev, the judge said there would be no need for "a consumer survey" on whether drinkers associated Budvar with its home region ahead of the EU granting such protection.

The name must simply be "sufficiently clear to call to mind a product and its origin", Ruiz-Jarabo Colomer added

Historically, the ECJ tends to adopt its advocate generals' opinions.


Sectors: Beer & cider

Companies: Budejovicky Budvar

Related Content

Sanco chief gives clear message to drinks industry

Sanco chief gives clear message to drinks industry...

HUNGARY: Budvar, A-B see positives from Bud ruling

HUNGARY: Budvar, A-B see positives from Bud ruling...

Anheuser-Busch InBev's Bud Light Seltzer Lemonade - Product Launch

Anheuser-Busch InBev's Bud Light Seltzer Lemonade - Product Launch...

Anheuser-Busch InBev raises US$3bn from can producer stake sale

Anheuser-Busch InBev raises US$3bn from can producer stake sale...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?