Budejovicky Budvar and Anheuser-Busch have long argued over which brewer has the right to market 'Budweiser' beer. Spurred on by its recent success in the UK courts, the smaller Czech brewer is going on the offensive with a new marketing campaign. However, it is seeking to target a different sort of drinker than Anheuser-Busch's regular Bud drinker.